How To Successfully Advertise With Neon Signs

Neon signs can be an effective technique to aid in attracting new customers to your establishment. For decades, neon has been a popular  advertising option for businesses. These signs are created by capturing neon, as well as argon, gas in a thin tube of glass. Electrodes are then adhered to either end of each glass tube, allowing for electricity to flow through the sign. This electrical current causes the gas to glow, creating the neon colors with which society is so familiar.


Concerns about the safety of neon signs, such as the possibility of the glass tubes exploding, can sometimes hinder business owners from purchasing this method of advertising. However, neon signs are actually manufactured with client safety as the primary goal. The thin glass tubes, generally, are enclosed with transparent polycarbonate, which prevents them from being exposed to outside elements, such as weather.Neon does not produce vast amounts of heat and the signs do not contain filaments like a light bulb, so they can safely be left on for extended periods of time.

Once you have satisfied your safety concerns, you must determine what design will best attract your target demographic to your business. Creating an eye-catching color scheme is not a problem with neon, since the gas will already glow brightly. This frees you to focus on your wording and other design elements.

You must also figure out the appropriate size for your sign, so as to maximize its potential for drawing-in new clients. Your sign must be of a large enough size that passers-by can clearly read any information, but it should still fit within your space. If you have a small area, a too-large sign can appear overwhelming and cluttered.

The cost of neon open signs is relatively standard amongst all manufacturers, so you should not see a wide range of prices. However, your expense can increase if you opt for an extremely large sign or a highly elaborate design. Your final cost can also be affected by the voltage you choose (this will determine the brightness of your sign) and whether or not you want the sign to flash.

Neon signs are designed to remain functional for many years. It can take up to 30 minutes for your neon sign to completely light up if you have had it turned off. Also, if you need your new sign by a specific date, you should contact the manufacturer to discover how far ahead of time you need to place your order. It can take weeks, or months if the design is very elaborate, for neon signs to be completed and meet your custom requests.